ReverbNation visited Jim Tobin, President of Ignite Social Media and author of “Earn It, Don’t Buy It,” to discuss social media and marketing strategies that musicians and bands can use to create engaging and authentic relationships with their fans.

Jim gives Artists advice for telling their story, and how that can vary depending on the stage of their career, genre, or message.

Check out more interviews in our ReverbNation Conversations playlist to learn first-hand about email marketing, recording albums, or how to select a band manager.

© 2014 ReverbNation.

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