In the current digital age, a musician often takes on many roles. Although writing and producing music is at the top of the task list, creating a marketing strategy is an important step to get your songs out there.

With the sheer volume of new music being released regularly, determining whether your music will connect with an audience or not may depend on how it’s marketed. Your challenge as a musician is to put your often deeply personal and emotional songs out there for the world to consume in a measured, strategic way.

According to hush media networks, If you’re marketing your current music independently, or you’re planning to release a new album soon, these strategies will help you get started.

1. Determine your fanbase
To create a marketing strategy that will reach the widest audience possible, you’ll first want to find out who your fans are. To do this, look for details such as where your audience is based, how old they are, and where they spend time online.

2. Keep both potential and current fans in mind
When you start marketing your music, you’ll want to first focus on your current fans. But you’ll also want to dream up ways that you can grow your reach. Simply distributing music online and hoping listeners find it probably won’t get you the results you’d like.

3. Develop a social media marketing strategy
Whether you’re trying to get the word out about a new release, or getting people to show up to your performances, social media is a tool you can use to narrow down who might like your music. From there you can reach out to those people directly.

4. Cultivate a community around your music
To ensure that you’ve got a fanbase that will remain interested in your music, take your fan engagement further. It’s easier than ever to reach fans directly, but first, decide which music marketing tools are the best fit for you. Then practice consistency, authenticity, and sustainability when it comes to fan engagement.

5. Send your music to blogs, playlists, and press outlets
If you’re promoting an album, getting your music out there in advance will help build momentum and reach as many listeners as possible. Part of your music marketing efforts can include pitching your music to press to get some coverage.

6. Create and monetize your own artist website
Band websites are an essential part of building a musical identity and reaching out to new fans. Social media can help with this, but it can also limit your reach as an artist.

7. Pay for a PR/radio campaign
If you’re an artist who has a music marketing budget to invest, consider hiring a radio tracker or publicist to help you get your music heard. The amount of money you’ll spend will depend on the scale and scope of your intended campaign.

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