The ‘Tide Pods Challenge’ is becoming popular among a certain demographic of teens, sending several to the hospital
— Tide Pod memes (@Tidepodmemes) January 6, 2018
The ‘challenge’ requires a person to share a video of them eating the small laundry detergent packs — and their reaction.
In the videos, some kids attempt “cooking” the packs by pan frying them before consumption, sparking the creation of countless memes across the internet poking fun at the dangerous new game. And there’s even a “Hypothetical edible Tide pods recipe” that requires a baking sheet, Sprite and parchment paper.
The pods, of course, are supposed to be used as a replacement for traditional liquid clothing detergent, but according to WSOCTV.com, their purpose was skewed by a satirical story published by The Onion in 2015. The story was about a child devouring the pods after mistaking them for candy.